A website rebuild that focuses on putting the 'Custom' in Custom Built PCs.
Date
2024
UX
Website Redesign
Wanna go straight to some pretty sweet app screens?
The user purchase journey shows a sharp rise from session start to purchase. However, there's a drop-off from 100% to 41% at the product view stage, with the biggest losses occurring at steps 3 and 4—adding to the basket and starting checkout.
Diving deeper into the data of the…
Current User Interest
The data shows high engagement from tech-savvy users, particularly in Technology/Technophiles and Gamers/Hardware Enthusiasts categories. Based on this, I will enhance UX with detailed specs, advanced filtering, comparison tools, and seamless customisation, while also simplifying navigation for non-tech-savvy buyers to improve engagement and conversions.
To cater to both Tech Practitioners and Non-Tech-Savvy Buyers, the UX should provide detailed specifications and customisation options for experienced users while offering guided assistance and simplified explanations for beginners. Ensuring a smooth and accessible experience for all users will help drive engagement and increase conversions.
This diagram outlines a UX strategy catering to both Tech Practitioners and Non-Tech-Savvy Buyers. Focusing on detailed specifications, PC bundles, and customisation options ensures an efficient experience for experienced users, while guided buying assistance, simplified explanations, and comparison tools help beginners navigate the purchase process, creating a seamless user journey.
What Can Be Done?
Minimise Distractions – Remove unnecessary navigation and links.
Use trust signals like security badges, payment icons, and customer reviews.
Make the cart easily accessible with a clear summary.
Defining Goals
Enhance User Experience to Reduce Cart Abandonment Rate for High-Value Products
Minimise Distractions – Remove unnecessary navigation and links.
Enhance Site-Wide Conversion Rate with User-Centric Design
Use trust signals like security badges, payment icons, and customer reviews.
Final Designs, Results & Client Feedback
Before & After
Home
Product Page
Informative Elements
Cart Screen
Customisable PC Elements
Mega Menu Navigation
UX Redesign Results
The UX redesign significantly improved engagement, with session time nearly tripling and users exploring more pages. Increased retention and interaction indicate better navigation, clearer content, and a more intuitive experience, reducing bounce rates and boosting conversion opportunities.
Not Just Engagement…
A £213K increase in total and purchase revenue, rising from £385K to £598K, indicating a significant impact from the UX improvements. The increase suggests that better engagement, improved navigation, and a more intuitive user journey have led to higher conversions and purchase values, directly translating into increased revenue.
