Proactive, passionate & results driven digital designer with a keen eye for aesthetic. Graduated University with a 2:1 Bachelor Honours Degree in Graphic Design. With over 2 years of professional experience & a university background in Digital design, UI/UX & Web, Branding as well as prototyping & wireframing, I am competent in all aspects of the UI/UX process. I strive to meet user behaviours and needs while balancing client objectives & aesthetics.

Education

University of Salford (2019 – 2022)

Bachelor of Arts - Second Class Hons Division One (2:1) in Graphic Design

• Modules in UI/UX Design, Web Design, Prototyping/Wireframing, Project Management, Branding Design and Graphic Design & Communications.

Ashton Sixth Form College (2017 – 2019)

• A-Levels in Informational Technologies, Graphic Design & Business Development

Employment

Add People - Manchester, UK

UX Specialist (Mar 2023 - Present)

• Significantly contributed to the successful launch of a product aimed at enhancing Add People’s support for SMEs, working closely with the UX Manager to make bespoke user experiences more accessible and tailored to individual needs.

• Provided comprehensive training to members of the hybrid team, equipping them with a solid understanding of UX core principles and their application to client proposals. Additionally, applied my expertise in UX to contribute to the development of training documents for new employees.

• Collaborated with clients via Microsoft Teams to gain insights into their requirements, providing expert support and leveraging my UX knowledge to facilitate informed decision-making based on thorough research.

• Utilised Microsoft Clarity and Google Analytics to generate comprehensive conversion rate optimization (CRO) reports, offering clients valuable insights for enhancing performance via thorough data analysis.

• Crafted intuitive navigation systems and user flows by harnessing competitor research and leveraging my expertise in user experience design. The result was enhanced website navigation and an elevated user experience across both desktop and mobile platforms.

UI/UX Designer (Sep 2022 - Mar 2023)

•Worked within the UX team alongside the SEO team to personally create over 15+ landing pages per month for both web and mobile resulting in a CTR rate increase of 30%.

•Combined client needs with user experience through validated user research & competitor analysis to produce high and low fidelity mock-ups for both Web & Apple IOS-based mobile UI/UX within Adobe XD & Figma, ready for developer hand off.

•Designed a plethora of interactions & micro-animations for both web & mobile UI.

•Conducting A/B testing to determine the influences of various UI elements.

•Recommending & executing alternative design strategies in light of technical constraints. Quick problem-solving abilities received praise from clients.

•Utilized Google Analytics to track visitor & interaction flow along with conversion rates.

•Evaluated areas of improvement and developed recommendations to increase online optimisation.

Master Carries - Remote Working

Digital Designer & Administrator (Nov 2020 - Sep 2022)

• Designed a variety of web & mobile updates in relations to monthly updates.

• Provided user interface designs for the website including web page designs, interactions & micro-animations within Figma.

• Updated the landing page of the website to improve click rate & overall product/service sales.

• Responsibility for handling of customer information/details via Microsoft Excel.

• Communicating with customers via the Tideo Live Chat platform and answering their needs and assisting where possible.

• Assisting in business development events within their website via Wordpress.

• Dealing with customer payments via the Shopify platform & handling referrals within the relevant departments.

Guardian Services - Remote Working

Independent Subcontractor (Jan 2019 - Oct 2020)

• Assisted in design developments of the company according to brand guidelines via the Adobe Creative Cloud.

• Responsibility with handling sensitive customer information/details throughout the transaction process.

• Ensure customer details are up-to-date & correct through the use of Microsoft Excel & Wordpress.

Citation LTD. - Manchester, UK

Junior Digital Designer (Feb 2018 - Jan 2019)

• Worked within a fast paced environment with 6 other team members to provide integrated design solutions for the company along with clients.

• Utilised the Adobe Creative Cloud to create pixel perfect designs & communications in relation to the company guidelines.

• Closely assisted in collating set amounts of first-rate web assets to be used in later projects.

• Illustrated user journeys & user flow diagrams from entry point to final interaction stages to share with the design team.

• Created a plethora of high fidelity wireframes that stemmed from previous user flow diagrams & user research.

• Working closely with the marketing team to ensure design deadlines are met while informing others throughout the stages of development through the use of Microsoft Teams, email & verbal communication.

• Built close working relations with clients & senior team members through daily & weekly meetings, providing updates on projects & tasks.

• Created detailed web elements for previous project updates & re-designs within Figma.

Additional Information

Skills

• Web Design, UI/UX Design, Project Management, Branding Design, Prototyping / Wireframing, Digital Design, Presentation & Mockups.

Technical Knowledge

• Windows Suite & MacOS, Adobe Photoshop, Adobe Lightroom, Adobe Illustrator, Adobe InDesign, Adobe XD, Figma, Google Analytics & Google Ads.

Languages

• Fluent in English, Conversational Professional in Russian.

Languages

• UI/UX Design, Digital Design, Motion Design, 3D Design.

LinkedIn

• www.linkedin.com/in/VladimirAfanasyev